The visual language of the branding is fully multilingual, incorporating Hebrew, Arabic, and English to reflect the diverse audience of the pavilion. This approach ensures accessibility and inclusivity, allowing all visitors to engage with the content, regardless of their language, and fostering a sense of shared cultural space.

The branding design needed to align with the pavilion’s architecture, ensuring a seamless connection between the visual identity and the physical space, creating a cohesive and unified experience for visitors.