“Middle” - Documentary series
Type: Brand design,Motion
Year: 2024
↪︎ The Challange
Attracting young people to dive deep into the complex history of the Middle East.
Using fun 3D models, colorful imagery, and cool music to create a vibrant, playful, and accessible brand identity in motion.This design approach reflects the series' lighthearted tone and makes the subject matter more appealing to young viewers.
↪︎ Episode 1
Arab-American: The story of Saudi Aramco
Each episode of Middle features a unique, custom-designed title sequence that reflects the specific story being told. This creative approach not only sets the tone for the episode but also keeps the audience engaged and curious, offering a fresh visual experience every time.
The 1st episode traces Saudi Aramco’s journey from the discovery of oil in the Arabian desert to its evolution into the world's largest and most influential oil company, transforming Saudi Arabia's economy.
The 1st episode traces Saudi Aramco’s journey from the discovery of oil in the Arabian desert to its evolution into the world's largest and most influential oil company, transforming Saudi Arabia's economy.
↪︎ Episode 2
Lebanon: Switzerland of the Middle East
Lebanon: Switzerland of the Middle East
A look at Beirut’s golden age in the 1960s, when the city thrived as a glamorous tourist destination known for its luxury, vibrant nightlife, and rich cultural scene, before the outbreak of civil war.
↪︎ Episode 3
The most expensive party in the world: The 2500-Year Celebration
This episode explores the Shah of Iran's extravagant 1971 celebration of 2500 years of the Persian Empire, one of the most opulent events in history, attended by world leaders and royalty to honor Iran's ancient legacy.
↪︎ Process
Behind the scenes